Liberia’s leading telecommunication giant LoneStar Cell MTN launched its new offer called “Here for You,” on Wednesday, while announcing 1,000 free scholarships for students in public (government) schools that pay their registration fees through the company’s Mobile Money service.
The “Here for You” promotion comes with lot of offers for customers, including ten minutes call to any other network in Liberia for one dollar three days package, free data and free SMS; free five minutes for international calls on every purchase of two dollars for “Cool For You” promotion and extension in the company’s closing time from 5 to 8pm daily, among others.
Launching the promotion Wednesday, 6 February in Congo Town, the Company’s Head of Mobile Money Atty. Massa Dennis explained that the company decided to look at the social economic impact of the promotion because the company values customers beyond the services it provides.
“We are giving away 1,000 free scholarships to students that are in government schools that are paying their registration fees through Mobile Money,” Atty. Dennis said at LoneStar MTN’s head office in Congo Town.
She says students will enter a draw at the Ministry of Education in which 1,000 of them who paid their fees through Mobile Money will see the very fees that they have paid come right back into their accounts.
Atty. Dennis indicates that the promotion on the Mobile Money platform is intended to ease the stress of student’s paying fees by cutting long distances and time that subscribers have to cover, especially in remote places to transact with banks.
According to her, the company partnered with the Ministry of Education to facilitate government school registrations via Mobile Money.
Earlier speaking about the special offer, Abrahim Daramy referenced the many systems that LoneStar MTN put in place and the million dollars invested to make sure that they have the right platform to support customers by addressing their needs and wants.
Before unveiling a long list of things that the company plans to give to customers, Mr. Daramy, announced that the company has about 100,000 subscribers between Tuesday and Wednesday, 5 to 6 February that are already enjoying some of the offers being launched.
He says as LoneStar MTN launches the new campaign called “Here for You,” the company is here for the customers to make their lives so much vital, provide them communication needs that they want and make sure to keep them connected.
“We are here to make sure we bring people onto the biggest family; we are here to make sure that we go into the community that we form part of,” he explains.
He says the company has also created a one stop shop on one of its most populous offers in the market – the one dollar for three days call campaign.
On the LoneStar MTN network, Mr. Daramy notes that the one dollar for three days package includes ten minutes call to any other network in Liberia, free data and free SMS because the company is here for its customers.
Further, Mr. Daramy announces that for every purchase of two dollars “Cool For You,” customers are given free five minutes for international calls as of now because it discovered that when some changes were made in the market prices few months ago, a lot of people stopped making international calls.
“If you buy two dollars for three days on any other network now, no international…, it’s only on LoneStar Cell MTN that you will get free five minutes when you buy the two dollars for three days offer to call your friends and families in the United States,” Daramy continues.
He discloses that because LoneStar Cell MTN is here for its customers, it has changed its closing time from 5pm to 8pm; while closing time for its Point of Sales (POS) on Broad Street, Redlight and Duala have been adjusted to 7pm.
He says the company’s decision is in consideration of the too many services it provides to customers including Mobile Money.
Mr. Daramy concludes that every single day, over 300,000 LoneStar MTN subscribers get free 500mb of data on the network as a way of helping customers that want to buy data to do assignments or other things but cannot afford.
For her part, LoneStar MTN Deputy Chief Executive Officer Laureine Guilao says the launch of the new product is a strong demonstration of the company’s resolve to put customers at the center of their experience.
“So we just wanted to make sure that you understand what the campaign means, and how we’re going to take it to the market,” she says.
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