Cellcom Communication Company’s “back- to-school” campaign appears to be boosting subscribers’ economic strength, giving away US$500.00 worth of stationeries to 10 lucky winners every Friday amidst uncontrollable high tuition and fees in Liberia.
As a result of the National Flag Day observed on Friday, August 24th Cellcom’s second back to school draw was held on Saturday, August 25, 2012. The 10 lucky “back to school” winners were Nadia Khour, Abdullah Kamara, Emmanuel Solo, Augustine Yekeh and Moibeyan Konneh. Others were Zelya Johnson, Emeka Onwuaso, Kalou Sheriff, Mohammed S. Barry and other winners, who had left earlier that this paper could not identify.
Speaking to reporters at the Office Express Supermarket on UN Drive where the draw was held, Cellcom GSM Marketing Manager Betty Flahn said the back to school campaign is a special offer to lessen the company’s subscribers’ financial burden as schools are about to open.
Madam Flahn said, “Once you are a Cellcom subscriber and you scratch from US$1.00 up, you will have the opportunity if you are lucky to be called and then you come and shopping for your kids.”
At the draw, Cellcom lucky winners were given one minute to fill a Cellcom book bag issued them with whatever stationery they were capable of grabbing, but not exceeding US$500.00.
The company drove the 10 back to school winners in a convoy accompanied by motorcyclists through Jallah Town to 12Th Street, Sinkor before making a U-Turn through the main street back to the Office Express Supermarket on UN Drive for the minute draw. Madam Flahn said more draws are coming up every Friday until the campaign climaxes.
One of the winners, Mobienyan Konneh, who smartly took the highest stationeries among his colleagues, said they will help him for a long time, saying “I won’t worry about copy book, pen and other stationeries. I’m a high school graduate, but I will share with my brothers and sisters.”