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Cellcom to Support 2012 Miss Liberia Pageant

Cellcom GSM Company has promised to sponsor the communication aspect of this year’s Miss Liberia Beauty Pageant expected to be hosted by CT. Com Liberia Incorporated.


The organizers of the pageant have budgeted a little over US$98,000 for the program. Cellcom has promised to contribute US$22,000 to the budget for publicity. The GSM Company says it believes in the improvement of any Liberian, who believes in achieving results for the benefit of all Liberians.

Speaking at a news conference in Monrovia, the Communications Consultant at Cellcom, Dr. Kemmie Weeks, said the company had not been involved in the sponsorship of the Miss Liberia contest  in the past due to lack of confidence in past organizers.

He said after a review of the proposal put forth by CT. Com Liberia Inc. and all the good things that are expected to happen for candidates of the pageant, Cellcom was delighted in coming in with support, adding, this year’s pageant is just not an ordinary beauty contest, but a life transforming program.

“We are happy to be a part of this program; we are coming as a major sponsor of this event and we hope our sponsorship will yield lot of results as we go along. And we hope our sponsorship will encourage other companies to support the Miss Liberia beauty pageant,” he noted.

He said it is about time Liberians realize the concept of being one people fighting to develop one common denominator which is Liberia, and urged the various contestants to start to promote the concept of national reconciliation.

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Participants in the 2012 Miss Liberia Beauty Pageant include, Jimmel Sadier Brewer, B. Massa Weeks, Ulla W. Metzger, Davidetta Kerkula, Brigitte Rouhana and Marrie Passawe. Others are Peaches S. Bayee, Jumah M. Dorley, Jerrilyn Zeogar and Bernue K. Taylor.

For his part, the head of CT.Com Liberia Inc, host of this year’s contest Christopher Hayes Onanuha, disclosed during the press conference that an office space has been acquired where the would-be winner and her team will implement their programs for the Liberian people.

He noted that the various queens will be trained to enable them become ambassadors capable to represent Liberia even in the Diaspora. Mr. Onanuha said the pageant will no longer be based on geographical representation, noting it is open to the general public.

”We are no longer going to expect queens to represent counties because the county authorities and superintendents are not cooperative,” he said.

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