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Fashion Ambassador pleads with Liberians

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Liberia’s Fashion Ambassador Madam KimmaWreh has called on citizens in the country to be patriotic in promoting the country by wearing the country cloth. Amb.Wreh told a regular press briefing at the Ministry of Information recently in Monrovia that it was about time that Liberians realize the importance of the country cloth, adding that “we need to continue wearing our country cloth; our tie and dyeing and this require the collaborative efforts of every citizen across the country”.

“My coming here is to seek the need for further investment in the fashion industry because we want the name of our country to be projected on the fashion market. This whole effort is done due to the passion that I have to project Liberia’s name on the fashion market”, she said.

She stressed the need for more investment and tourism to encourage investors that will come and boost the economy. According to her, the essence of Liberians wearing their country cloth is to showcase the country’s tradition.

As it relates to tourism, Amb.Wreh pointed out that she has undertaken some trade exhibition at the just ended Independence Day celebration at the Liberian Embassy in Washington, the United States and Abuja, Nigeria, respectively.

Madam Wreh indicated that her works in the United State and other African countries are not restricted to fashion, noting that she has also engaged in providing help for the less fortunate children in Liberia by providing them with the necessary items that they need.

She said she was in discussion currently with the group of 77 and the Government of Liberia to set up a vocational training program that will benefit people with disabilities, and teach them in various training on how to make garments and accessories.

“We are doing this to give back to our society what we have gathered from over the past year. We want people to see what we have been doing to improve the living condition of our people because we strongly believe when these people are empowered, they can adequately make an impact in the society. They don’t have to wait on government, or any humanitarian group before they can survive,” she concluded.

By Lewis S. Teh-Editing by Winston W. Parley

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