Land Rover Resurfaces in Liberia

The manufacturer of the premier and world-class vehicles, “Land Rover and Range Rover”, has disclosed that Liberia has become the newest site for the sale of its newly released brands.

The Regional Business Manager of Guava International Land Rover, Gilles Masier, said Land Rover Company is pleased to announce the appointment of RMA-Liberia as the new and official franchised Land Rover and Range Rover dealer in Liberia.

He made the disclosure at a signing ceremony with RMA-Liberia over the weekend in Monrovia. Masier also expressed satisfaction over the rapid rebuilding of Liberia after decades of armed conflict.

He also indicated that the Land Rover family was pleased to be back in Liberia, through RMA-Liberia, its new official Land Rover distributor in the country. Though he did not state who the former franchise holder was, reports have it that there had been no official Land Rover distributer in Liberia.

“Land Rover looks forward to a strong and mutually beneficial relationship with Liberia. RMA-Liberia will be able to acquire new Land Rover customers. We also hope to distribute the whole Land Rover and Range Rover, including the iconic Defender Land Rover, which should prove very popular again in Liberia, amongst non-governmental organizations (NGOs), agricultural, construction and mining companies,” Mr. Masier stated.

Guava International is a division of RMA Group with headquarters in Thailand. It represents Jaguar and Land Rover Across the globe. It also manages the authorized Land Rover vehicles, parts and service businesses through a dealer network in at least 65 countries in Eastern and Central Europe, Central Asia, Asia Pacific and Sub-Saharan Africa.

“We have a proven track record of providing customer-driven services to our global dealers and partners. Not only do we manage an expanding Land Rover network worldwide. We also act as Land Rover’s partner of choice, serving the aid and development community with timely transportation solutions.

The Guava team has a common goal and that is to build a successful and enduring relationship with our dealers and clients worldwide,” a statement of Dale Jones, the Chief Executive Officer of Guava International Land Rover posted on the company’s official website noted.

The Country Manager of RMA-Liberia, for his part, said: “We are much honored to have been nominated by Land Rover, especially at a time when the brand is popular with award winning models such as Discovery 4, the Range Rover Sport and their newest addition, the Range Rover Evoque.”

Mr. Frantz Sawyer indicated that RMA-Liberia would strive to give its customers the satisfaction they deserve. He disclosed that “The Range Rover brand” is expected in the country by May, 2012.

The director of RMA-Liberia, Paul Johnson, assured customers of affordable prices, depending on the vehicles’ model, accessible spare parts and good warranty.

Some of the Land Rover brands or models that are expected in the country include: The Range Rover, Range Rover Sport and Range Rover Evoque. Others are Freelander 2, Discovery 4 and Defender.