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Lonestar Cell MTN and “BETTOMAX Liberia”: A partnership made for Customer Convenience

Lonestar Cell MTN, Liberia’s leading GSM, and mobile financial services company, announced that BETTOMAX Liberia Customers can now use their Lonestar Cell MTN Mobile Money wallets to place bets and cash out.

BETTOMAX Liberia Country Administrator, Firas Aoun, said this initiative is the result of an eleven-month effort to provide a convenient method of payments for customers.  

Lonestar Cell MTN Mobile Money Open Application Programming Interface (API) provided ta seamless integration between the mobile money platform and BETTOMAX Liberia mobile App and website to facilitate digital payments.

Chris Ssali, the Head of Mobile Money Financial Services said, “Through this new partnership with BETTOMAX Liberia we are extending the availability and the convenience of mobile money to ensure their customers are included in the digital financial ecosystem.  They can always access their mobile money safely and securely anywhere and at any time.”

BETTOMAX Liberia introduced the mobile app in February this year to reduce overcrowding in its centers (3rd Street and Center Street) in the wake of COVID-19

  “BETTOMAX Cameroon suggested that we connect with Lonestar Cell MTN Mobile Financial Services to integrate with Mobile Money thus enabling the use of mobile money to top up Bettomax account and receive winnings seamlessly. Now it is a reality. We are excited,” said Mr. Fallah Braima (operations manager).

With Covid-19 subsiding, there are plans to expand to the 15 counties beginning with Pleebo, Kakata, Buchannan City, and Ganta.  BETTOMAX Liberia expects to expand nationwide in the coming months so residents nationwide can experience the thrill of gaming and the convenience of Lonestar Cell MTN Mobile Money. 

Sports betting and other lottery activities in Liberia is becoming a fast-growing industry. According to the National Lottery Authority, there have been 79,000 winners, 140,000000 cash won, and 20,000,000 dollars, all contributing to Liberia’s economic development. 

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While there is enthusiasm for these games of chance, there are also serious considerations undertaken before any bet is made. For BETTOMAX Liberia, these begin with a rigorous registration process.    

Mr. Fallah Braima said, “We have a ‘Know Your Client’ process to ensure gamers are 18 or older. We also ask them a series of questions to ensure they are of sound mind.  We require them to have a valid phone number. Lonestar Cell MTN sends an SMS to the client for verification purposes.”

Mr. Braima added that the registration process and client confidentiality are critical parts of BETTOMAX’s responsible gaming policy.

“We don’t expose client’s information.  When you sign up, only one number is used. If you win, we keep that information very confidential.   Don’t publicize it,” he said. 

In addition, BETTOMAX Liberia encourages gamers to bet only what they can afford.

With over 2,000 events weekly, gamers can bet on any sporting event in the world using BETTOMAX platforms. Besides sports betting, there are online casinos, slot games, and over 20 different virtual games to play. Those wishing to play on their mobile phone or computer can download the BETTOMAX app from the Apple or Google Play stores.  

 Mr. Ssali said, “We believe that everyone deserves the benefits of a modern and connected life everywhere they go.   In this way, we are supporting the government’s aim for a cashless digital economy, and this partnership is another step towards that goal.”https://thenewdawnliberia.com/lonestar-cell-mtn-launches-ayoba/

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The New Dawn is Liberia’s Truly Independent Newspaper Published by Searchlight Communications Inc. Established on November 16, 2009, with its first hard copy publication on January 22, 2010. The office is located on UN Drive in Monrovia Liberia. The New Dawn is bilingual (both English & French).
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