Lonestar Cell MTN has intensified its engagement with subscribers in rural Liberia. Lonestar Cell MTN believes that Monrovia is not Liberia; hence, it must reach out to all its subscribers, particularly those living in the various counties.
It is no secret that getting to Liberia’s leeward counties is a challenge, but Lonestar Cell MTN has always found creative ways to meet the challenges in the interest of the Liberian nation and people.
Several months ago Lonestar Cell MTN introduced a people-centered, subscribers-driven program named and styled ‘Festivals.’ The initial Festivals began in and around Monrovia focusing mainly on SIM registration in support of and in compliance with the Liberia Telecommunications Authority’s mandate.
SIM registration festivals were held in the various counties including many difficult to reach counties such as Rivercess, Grand Gedeh and Sinoe counties, offering hundreds of thousands of subscribers an opportunity to register their SIM cards with ease.
With the extension of the deadline for SIM card registration by the Liberia Telecommunications Authority, Lonestar Cell MTN has intensified its engagements with its many subscribers, particularly those in rural Liberia urging them to register their SIM so as to not lose their numbers.
The LTA has informed the various GSM companies that July 18, 2012 is the deadline for all subscribers to have their numbers registered or have them blocked.
Subscribers in Grand Cape Mount, Bomi and Gbarpolu counties were hosts to the Lonestar Cell MTN Festivals from February 8 – 17. Lonestar Cell staff along with the Lonestar Cell Ambassadors who have the specific responsibility to register subscribers’ SIM during the Festivals visited Robertsport, Bome, Senjii, Bo Waterside and Tewor District in Grand Cape mount county. The Festival then went to Klay, Tubmanburg and Gbar in Bomi County and Bopolu City and Henry’s Town in Gbarpolu County.
Subscribers interacted with Lonestar Cell MTN staff, were informed of new and innovative products and services, and were able to purchase phones and Lonestar Cell’s fast internet device, the EDGE, as well as purchase and register SIM cards.
In another development, Lonestar Cell MTN is the only telecommunications company in Liberia who, in strong support of the LTA’s mandate mandating subscribers to register their numbers or risk losing them, is now offering subscribers who register their SIM USD$1.00 credit towards airtime.
Lonestar Cell MTN subscribers who are not sure that they have registered their SIM can check by dialing *160*6# and then send. This is yet again another way of making things easy for subscribers.
Lonestar Cell MTN engagement with subscribers in the rural areas will continue next in Bong County with subscribers in Gbarnga, SKT, Sanoyea, Forntolay and Garyea to benefit beginning February 27 to March 1.