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Lonestar Cell MTN Engages Subscribers in Rural Liberia

Lonestar Cell MTN has intensified its engagement with subscribers in rural Liberia.  Lonestar Cell MTN believes that Monrovia is not Liberia; hence, it must reach out to all its subscribers, particularly those living in the various counties.

It is no secret that getting to Liberia’s leeward counties is a challenge, but Lonestar Cell MTN has always found creative ways to meet the challenges in the interest of the Liberian nation and people.

Several months ago Lonestar Cell MTN introduced a people-centered, subscribers-driven program named and styled ‘Festivals.’ The initial Festivals began in and around Monrovia focusing mainly on SIM registration in support of and in compliance with the Liberia Telecommunications Authority’s mandate.

SIM registration festivals were held in the various counties including many difficult to reach counties such as Rivercess, Grand Gedeh and Sinoe counties, offering hundreds of thousands of subscribers an opportunity to register their SIM cards with ease.

In November, Bomi, Gbarpolu, Grand Cape Mount and Bong Counties were hosts to the festivals which saw subscribers jubilantly registering their SIM cards. Moving into 2012, Lonestar Cell MTN has continued its engagements with its many subscribers, particularly those in rural Liberia.

Last week, January 23-28, Lonestar Cell MTN held festivals in Lofa County, engaging subscribers in Salayea, Zorzor, Voinjama, Masambolahun, Kolahun and Foya.

Subscribers interacted with Lonestar Cell MTN staff, were informed of new and innovative products and services, were able to purchased phones and Lonestar Cell’s fast internet device, the EDGE, as well as purchase and register SIM cards.

Speaking to staff of Lonestar Cell MTN, a senior government official in Lofa County praised Lonestar Cell MTN for taking the festivals to not just his county, but rural Liberia. 

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According to him “what Lonestar Cell MTN is doing is what has kept us with this company since the days of our senseless war. During the war, Lonestar Cell MTN never left us. I am happy today to see you here – thank you”, the county official added.

In another development, Lonestar Cell MTN is the only telecommunications company in Liberia who, in strong support of the LTA’s mandate mandating subscribers to register their numbers or risk losing them, is now offering subscribers who register their SIM beginning December 1, USD$1.00 credit towards airtime.

Lonestar Cell MTN subscribers who are not sure that they have registered their SIM can check by dialing *160*6# and then send.  This is yet again another way of making things easy for subscribers.

Lonestar Cell MTN engagement with subscribers in the rural areas will continue next week with Festivals to be held in Cape Mount, Gbarpolu and Bomi counties.

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