Over half a million subscribers have been registered and hundreds of jobs created for Liberians throughout the country since the government of Liberia through the Liberia Telecommunications Authority mandated that all GSM companies operating in Liberia register subscribers, reports Liberia’s obvious leader in converged telecommunications, Lonestar Cell MTN.
Several months ago, the Liberia Telecommunications Authority, citing many reasons among them security, ordered that all GSM companies operating in Liberia must register their subscribers, capturing relevant data including pictures.
There were some who frowned on the LTA’s decision, but generally, most accepted the reasons given and welcomed the order, though many expressed that the time given was too short. The challenge, however, would be that of the GSM companies to institute effective methodology with the right equipment to get the job done.
Lonestar Cell MTN, acknowledging that to cover the entire nation within a matter of months to register all its subscribers would indeed a challenge, went ahead and invested in the purchase of the necessary equipments to get the job done as this was government’s regulation and Lonestar Cell MTN has always worked along with the government of Liberia to promote its development agenda and comply with its policies.
According to the management of Lonestar Cell MTN, adjustments were made at all its offices including the various Points of Sales around the country to accommodate its many subscribers, taking into account that Lonestar Cell MTN has the widest coverage, best network and more subscribers than any other GSM company in Liberia.
In order to provide ease and accessibility, the Lonestar Cell MTN management in addition to the steps taken, hired additional persons known as Lonestar Cell MTN Foot Soldiers to assist in the process.
The many Foot Soldiers, over three hundred of them were deployed around the country to help speed up the process while at the same time providing additional jobs and employment opportunities for hundreds of Liberians.
It is important to note that reaching beyond Liberia’s capital city was key in this process, hence Lonestar Cell MTN launched its SIM Registration Festival that started in Monrovia and its environs and then moved on to Bomi, Margibi, Bong, NImba and Lofa counties while at the same time intensifying its SIM registration efforts with Foot Soldiers in other parts of the country.
Hundreds of Lonestar Cell MTN subscribers spoken to had praises for the GSM company, especially the SIM Registration Festival that continue to move across the country, many instances in inclement weather.
According to Mr. Mazen Mroue, CEO of Lonestar Cell MTN, working together with the government of Liberia through the LTA to achieve goals and targets deemed advantageous by the government for the people of Liberia will remain part and parcel of what Lonestar Cell MTN will continue to do in Liberia, noting that the company celebrates 10 years since its operations began in Liberia in 2001.
He noted that it was important for Lonestar Cell MTN a multinational company that is part of the MTN Group operating in over 21 countries in the world to come up with innovative products and services while at the same time collaborating with the government of Liberia to improve the lives of the Liberian people.