The LoneStar Communications Corporation or LCC has announced a US$2,050.000 (two million, fifty thousand United States dollars) sponsorship package for the country’s national football teams.
LCC Chief Executive Officer, Francois Joubert announcing the package at a signing ceremony over the weekend said the sponsorship which will be for a two-year period would cover the senior national team, the Lone Star, the under -23, under-20, under-17 and the female national football team.
Mr. Joubert said with this package the LCC wants an exclusive sponsorship right for all the country’s national football teams. The US2, 050,000.00 mutual agreement was signed by LCC‘s Joubert and LFA President Musa Bility.
Former Information Minister, now independent consultant to LCC, Dr. Lawrence K. Bropleh witnessed on behalf of Liberia’s premier GSM service provider, while LFA Secretary General Idrissa Kbba witnessed for the local football house.
LFA agreed to allow the GSM giant exclusively provide financial support to the national teams of the country. The given sponsorship right takes immediate effect as of the day the agreement shall be concluded and is expected to last until December 31, 2012.
According to the document, a copy of which is in position of this paper, as long as it does not contravene FIFA rules and regulations, the LFA would allow Lonestar cell advertized upon, but not limited to, any surfaces.
LCC would as well advertized items, including logos, emblems, paraphernalia and other corporate brands within the jurisdiction of the Liberia Football Association.
In a brief remark, following the signing ceremony, the LCC’s CEO expressed joy and optimism that as a result of his institution’s sponsorship the national soccer teams of the country are on path for great results, not only for 2012, but beyond.
Mr. Joubert hoped the financial sponsorship of his company will raise Liberia’s youthful teams to the top of the game of football.
For his part, LFA President Musa Bility thanked LCC for living up to its corporate socio-economic responsibility. Mr. Bility sees the document as not only a business relation, but a relationship of trust and vision.
The ceremony was graced by senior staffs of both LCC and LFA, including Nathaniel E. Kevin, Wanneh Potter, Lamb Philips, Lorenzo Harmon, and Julian Benson all of LCC. The LFA representatives were, Idrissa Kaba, Adolph Lawrence, Henry Flomo and Ansu Dolley.
The declaration of intent by LoneStar Communication Corporation (LCC) for corporate sponsorship to the national soccer teams of Liberia is the first in the history of the country.