LTA, GSM companies begin new pricing
The Liberia Telecommunication Authority, in consultation with Lonestar Cell MTN and Orange-Liberia begins implementation of floor pricing for on-net voice calls and data services as of September 01, 2019.A statement from the LTA indicates the floor price, which was determined after months of consultation, will ensure that no operator charges below cost of producing voice and data services.
The statement issued in Monrovia Monday, September 02, details the floor price intervention seeks to curb years of predatory pricing which has greatly affected the viability of the telecommunication industry and overall macro-economic stability.
“A further delay by the LTA to take this remedial action could have caused another operator to exit the market like the Libercell and Novafone left the market, a condition that would have truly robbed the people,” it reads.
The LTA stresses that its intervention as a regulatory measure shall therefore stabilize the telecommunication market here and the immediate benefits are to prevent operators from decommissioning communication towers in rural communities and to ensure that rural residents remain connected while the long-time benefit is to improve quality of service, expand networks coverage, infrastructure and restore sector viability.
The statement issued by the LTA board of commissioners assures the public that it remains committed to protecting the greater interest of telecommunication consumers and will do all it can to continuously serve the public interest.
“LTA will always remain engaged with operators and will not interfere with promotion that will support the sustainability of the sector, and contribute to macro-economic instability of the nation.”As a result of the new regulation, the two GSM companies in Liberia, Lone Star Cell MTN and Orange-Liberia have accordingly adjusted fees, canceling some promotions.
For instance, Liberia’s communication giant Lonestar Cell MTN, launches MTN X5 to dazzle and delight its customers. The company says beginning Tuesday, September 3, 2019 customers on the MTN network can enjoy up to five times the value on bundles they buy!
According to a press release, for customers to enjoy this amazing offer, all they need to do is recharge, dial *555# and select the bundle they want. No matter the amount purchased, the customer will get five times the value of what they pay. The bigger the bundle, the longer the bonus remains valid for!
With five times more value on each purchase, customers can call all networks in Liberia or browse the internet and enjoy all the latest fun on social media and send text messages. Editing by Jonathan Browne