Mr, Francois Peyret, MoneyGram International’s Regional Director for North &West Africa is undertaking a working tour of Liberia marking what could be the first senior executive visit to Liberia by a major global financial institution.
Whilst in Liberia, Francois will hold high-level business development discussions with CEOs and executives of key players in the financial sector and will inaugurate the Monrovia Mini-Van Branding Project of MoneyGram.
MoneyGram offers over-the counter money transfer services in Liberia through its agent partners, an International Bank, FIBank, LBDI, UBA, Ecobank, Global Bank, GT Bank and Afriland First Bank.
MoneyGram, one of the world leaders in money transfer with over 20,000 points of sale in Africa, has reiterated its confidence in the Liberian financial sector as well as its interest in supporting the financial inclusion agenda of Liberia. MoneyGram is now available all over Liberia, in almost 100 locations through these agents.
According to a release MoneyGram has undertaken over 2,000,000 transactions valued at over 500 million dollars, which is a direct cash flow into the Liberian economy.
The release states that the service is a critical lifeline, allowing Liberians in the diaspora, especially in the US to send money home to love ones for upkeep, healthcare and education. MoneyGram has invested over a million dollars in the last 5 years to market its proposition in Liberia.
According to the release, MoneyGram recently included donations of school items-notebooks, waste bins, and cash awards to various high schools and universities valued at over US$50,000.00.
The release noted that there has also been a donation of logistics materials to the Monrovia City Corporation in 2010 in addition to various consumer reward schemes like the recently ended Double-Double promo (where lucky customers got their transactions doubled).
The brand is currently reputed to be the most popular money transfer in Liberia, with the best price offer in the market, starting at only $2 for sends out of Liberia.