Plan Int’l-Liberia changes brand

A none governmental organization, Plan International-Liberia has announced changed of its brand.

Speaking at a news conference Tuesday, December 15, 2015, the Chief of Party of Plan International-Liberia, Dr. Ibrahim Oloriegbe said that the new brand captures uniquely who they are and what they stand for. It reflects their DNA and in a single-minded way captures what is important to Plan International-Liberia.

“Our new logo defines us as a single global organization and captures our common aim to achieve lasting change for children. It encompasses how we think, act and represent ourselves both externally and internally as ‘One Plan’ with ‘One Goal’, forming the foundations upon which we can build a strong, unified and coherent organization,” he said.

Dr. Oloriegbe said the new brand is set to become one of the organization’s most valuable assets and strongest strategic resources, helping then share their achievements and aspirations for children with the world.

He maintained that the new brand is to enhance belief and commitment to Plan International and to reduce the cost of acquisition and retention across all its activities by being more aligned in thinking, work and communications.

He then used that time to explain that Plan’s strategy in Liberia is committed to promoting child rights and dealing with the causes and effects of poverty. He adds that Plan is working with over 20,000 children, their families and caregivers in more than 90 communities across Lofa, Nimba, Bomi and Montserrado Counties respectively.

He stressed that the key issues affecting children in Liberia are the lack of quality integrated early childhood care and development, poor quality of basic education coupled with gender inequality, gender-based violence, and discrimination.

He said inadequate participation of children and youth in decision making on issues that impact their lives are also part of the children’s challenges that that hey are here to support the Government is surmounting these challenges.

Commenting on his organization’s health project, he further explained that Plan’s approach towards health sector improvement in Liberia is a rights-based approach focused on strengthening the capacity of the County Health Teams through Liberia’s Health Ministry in its areas of interventions.

“As an international child centered organization, Plan is committed to support children and their families’ health and welfare. Plan has developed and signed Memorandum of Understanding or MoU, with the Ministry of Health in Liberia. The MoU guides Plan’s interventions in the health domain making sure that Plan’s support is always embedded in the national priorities, policies and strategies relating to the country’s health sector,” he said.

By E. J. Nathaniel Daygbor-Edited by Othello B. Garblah