The President of the Liberia Football Association, Musa Billity says the Liberia Coco-Cola Bottling Company has partnered with the GSM Company, Cellcom to sponsor the national league.
Speaking Sunday at the Barrack Young Controllers or BYC field in PHP community in Monrovia, Mr. Bility expressed delight for the collaboration, which he said would help to boost the national league.
He described the just ended Coco-Cola tournament won by BYC as timely as it came just few days to the President Cup tournament that will bring together 1st and 2nd division clubs.
Bility said for too long the national league has had only one sponsor, Cellcom, but with the coming in of the Liberia Coca-Cola Bottling Company the league will become better.
He said the support came not as a surprise, owing to the involvement of Coca-Cola in football, the world’s most popular game.
Coca-cola is one of the world’s biggest sponsors of football. The company for the first time in more than four decades of its existence in Liberia presented US$15,000.00 to the Liberia Football Association as part of the sponsorship.
The LCCBC awarded a cash prize of US$2,000 to Barrack Young Controllers for lifting the trophy and US$1,000 to runner up Nimba United followed by $500 for each of the participating teams.
The Sales Operation Manager for the Liberia Coco-Cola Bottling Company (LCCBC) Emmanuel C. Boyejio, said the Coco-Cola sponsorship is aimed at transforming players’ minds from the scourge of the deadly Ebola Virus Disease (EVD). Mr. Boyejio said the sponsorship is a way of “partnering” with Liberian football.