The management of Equity Assurance Limited says the company is no longer under Equity Assurance, announcing that it is now Sunu Assurance. The management expresses excitement to inform the public about its latest decision at a colorful program Wednesday, 19 September in Monrovia.
Announcing the rebranding of Equity Assurance to Sunu Assurance at the Monrovia City Hall, Sunu Assurance Managing Director Mr. Matthew N’Katta says he’s considering the ceremony as a success because of the turnout. According to Mr. N’Katta, the objective was to introduce the Pan – African insurance group, including their activities and values.
Giving a brief history of the company, Sunu Assurance Board Chairman Mr. Steven Saah Kolubah says Equity Assurance came into being in 2013, when the company had interest to do insurance business here.
Mr. Kolubah told the audience that the company got its license on March 12, 2014, and in April the company was launched to the public.
According to him, Equity’s coming to Liberia has made significant contribution to the economy.
The Sunu Assurance Board Chair says his company was the first to introduce the mobile insurance that took away the stress when inspection was being carried out on a daily basis.
Meanwhile the Head of Management Control and Financial Management Division of Sunu Group Mr. Karim Franck Dione says the company is excited with the latest development as an insurance company.
“We have a vision, and that is to be the insurance reference in every county that we operate because we want to be recognized as professional,’ says Mr. Dione.
According to him, this vision depends on five major strategic access that are to provide necessary customers service and quality.
He says the objective of Sunu Assurance is not to be the first, but rather to be considering as professionals in the business with high level of leverage on technology in Liberia.
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Mr. Franck Dione adds that the aim of the insurance company is to develop the business, to deepen the insurance penetration and the financial inclusion of the population in every community.
“Insurances are good leverage for development, it brings protection to individuals and families. It also gives protection for properties,” he continues.
The Sunu Assurance official indicates that the company must assist by recruiting people when the company is in good health, and when it is doing well as a means of investing in the economy.
According to Mr. Dione, the role of an insurance company is not only related to businesses, disclosing that as a Pan – African company, Sunu Assurance will ensure that its corporate social responsibility is strong.
He indicates that its corporate social responsibility will focus on education, and sports, among others.The company which was Equity Assurance in 2015 was awarded insurance company of the year by a civil society watchdog organization for exemplifying international insurance best practices in Liberia.
By Lewis S. Teh–Edited by Winston W. Parley
